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Dave Rogenmoser says he is leaving "building tech unicorns" to launch The…

2026-01-27 · 18:24 UTC ·DaveRogenmoser ·1 min read

Brief

Dave Rogenmoser announces The Mackenzie Club as a new Austin golf concept built around the idea that golf is primarily about time with other people, not just improving your handicap. Opening in late 2026 in West Lake Hills, the private indoor club combines high-end golf tech, wellness amenities, food and drink, and workspace features while positioning itself as more relaxed and accessible than a traditional six-figure country club.

Why it matters

Dave Rogenmoser says he is leaving "building tech unicorns" to launch The Mackenzie Club, a private upscale indoor golf and social club in West Lake Hills, Austin, scheduled to open in late 2026.

Key details

  • The club is pitched as a middle ground between a sim bar and a $150,000 country club, with 8 TrackMan simulators offering 120+ courses, a Puttview putting lab, golf fitness and performance training, executive offices, and a curated membership.
  • Rogenmoser frames the venture around golf as a social experience rather than score-chasing, contrasting his childhood on $25 municipal courses with a club built for community, hospitality, and post-round socializing, including a full restaurant, craft cocktail bar, sauna, steam room, cold plunge, and outdoor terraces.
Source evidence

title: @DaveRogenmoser: BIG things brewing in Austin My dad and grandpa taught me golf on $25 munis. Roc...
author: DaveRogenmoser
contenttype: twitterpost
published: 2026-01-27T18:24:41+00:00
source_url: https://x.com/DaveRogenmoser/status/2016215803729776887

word_count: 229

Tweet by @DaveRogenmoser

BIG things brewing in Austin My dad and grandpa taught me golf on $25 munis. Rock hard greens. Worn-out range balls. Hot dog at the turn. For years I thought the point was to get "good". Break 80. Stop slicing. Took me 20 years to realize what golf actually is... It’s about the people next to you. The hours with your dad no one can interrupt. Laughing about your buddy 3-putting from 5 feet. The pint of Guinness after the round. Golf, above all, is about the joy of being with others. So I'm saying goodbye to building tech unicorns... ...and building a new kind of golf club in Austin, TX. Introducing The Mackenzie Club. The world's greatest upscale private indoor golf & social club. ⛳ 8 TrackMan simulators (120+ world courses, year-round) 🍽️ Full restaurant & craft cocktail bar 💪 Golf fitness & performance training 🧖 Sauna, steam room, cold plunge 🌅 Outdoor terraces with Hill Country sunsets 🏌️ Puttview Putting lab 💼 Executive offices and workspaces 🤝 A curated membership of people who love this game Not a sim bar. Not a $150K country club. A place for people who take golf seriously, and don’t take themselves too seriously. A place that feels like coming home. Opening late 2026 in West Lake Hills, Austin Send this to your golf nut friend. Waitlist link in the first comment.

Posted: 2026-01-27T18:24:41.000Z
Engagement: 5039 likes, 227 retweets, 427 replies