Twitter/X

@defi_dua reports 2025 delivered 1.5 billion organic views, producing 20 videos…

2026-02-20 · 22:49 UTC ·@defi_dua ·1 min read

Brief

@defi_dua reports 2025 delivered 1.5 billion organic views across 20 videos with 20M+ views (top video 240M+). Those views generated 1.8M link clicks (0.12% CTR) versus ~1% for targeted ads, although a November batch crossed 1%. They conclude a five-figure monthly organic budget beat $400k+ paid spend by tweaking formats and keeping costs low.

Why it matters

@defi_dua reports 2025 delivered 1.5 billion organic views, producing 20 videos with 20M+ views and a top video that reached 240M+ views.

Key details

Those views generated 1.8 million link clicks, yielding a 0.12% overall CTR; targeted ads typically run ~1% CTR, but a November content batch exceeded 1%.
@defi_dua reports a five-figure monthly organic budget outperformed a $400k+ monthly paid spend, attributing success to 'tweaking formats' and keeping costs low as their virality strategy.

Source evidence

title: @defi_dua: 2025 saw us pull in 1.5 Billion Organic Views

We delivered 20 videos with 20M+ views, the largest o...
author: @defidua
contenttype: tweet
publication: Twitter/X
published: 2026-02-20T22:49:49+00:00
sourceurl: https://x.com/defidua/status/2024979832451612684

word_count: 113

2025 saw us pull in 1.5 Billion Organic Views

We delivered 20 videos with 20M+ views, the largest of them doing 240M+ views

The most important question that remains is conversion. How much 1.5B views net you? The answer was 1.8M link clicks that nets you 0.12% CTR

0.12% vs ~1% for targeted Ads is lower but spikes that we saw were wild, with November batch of content crossing 1%

If you ran it on a 5 figure monthly budget, that beats your $400k+ monthly spend. The mistakes are not tweaking formats but November proved us wrong

The virality is a science thesis holds, tweaking formats and keeping costs low was the key