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Zapier's CEO uses the Zapier SDK to automate outreach
Brief
Zapier’s SDK, opened in open beta on 2026-04-08, is being used by Zapier leadership to automate customer outreach by pulling ten selected enterprise accounts from HubSpot, prioritizing ones not contacted recently, and drafting Gmail messages for review; Wade Foster says he’s used it two months, that it connects coding agents (Cursor, Claude Code, Codex) to 8,000+ apps, and that Cursor AI proposes weekly automations leveraging the SDK.
Why it matters
Zapier's CEO uses the Zapier SDK to automate outreach: it fetches ten hand-picked enterprise accounts from HubSpot, prioritizes accounts he hasn’t talked to recently, and drafts emails inside Gmail for his review.
Key details
- Wade Foster announced the Zapier SDK is open to everyone (open beta) on 2026-04-08; he says he’s used it for 2 months, calls it 'the most powerful thing we've launched in years,' and the SDK gives coding agents (Cursor, Claude Code, Codex) access to 8,000+ apps (docs.zapier.com/sdk/quicksta…).