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Before the A/B test (post dated 2026-03-30), @homeservicebase averaged ~15%…
Brief
@homeservicebase reports that a 2026-03-30 A/B test doubled remote review conversion by switching from a two-step SMS rating+link flow to a single personalized SMS with a short-domain unique URL showing tech name/pic and social proof; the new flow produced 16% review conversion from recipients and lifted overall run rate to ~23% (goal 30%).
Why it matters
Before the A/B test (post dated 2026-03-30), @homeservicebase averaged ~15% reviews from completed jobs; technicians collected about ~7% in person and the automated flow (personalized 1–10 rating SMS → second message with review link) got ~50% rating responses but only ~8.5% of recipients ultimately left a review.
Key details
- The A/B test replaced the two-step flow with one personalized SMS containing a short-domain unique URL that shows the technician’s name/picture, the customer’s name, and social-proof counts; after rating it prompts and redirects to Google Reviews — this yielded 16% reviews from initial-message recipients, doubling remote conversion and raising the overall run rate to ~23% reviews from completed jobs, with a 30% target by increasing in-person collection (~7%).