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Jim Belosic bootstrapped SendCutSend to a $140 million revenue run rate in eight…
Brief
Jim Belosic (SendCutSend) recounts bootstrapping a US sheet‑metal business to a $140M run rate in eight years, using speed, trust, software, and creative financing (e.g., a $750K laser acquired with $0). He outlines a bottoms‑up GTM, building factories over selling software, selective automation, data use, a negative cash conversion cycle, and lessons from surviving COVID.
Why it matters
Jim Belosic bootstrapped SendCutSend to a $140 million revenue run rate in eight years, financing growth creatively (including acquiring a $750,000 laser “with $0”) and taking an angel round in 2021 as a safety net.
Key details
- SendCutSend uses a bottoms-up go-to-market motion, expands by building more factories rather than primarily selling its software, and builds a competitive moat through speed and trust to outcompete overseas manufacturers.
- Operational lessons: “you can’t run a factory from a spreadsheet” — they rely on selective automation and data, unlocked a negative cash conversion cycle, survived COVID with six weeks of cash, and prioritize solving the US skilled labor shortage and teaching manufacturing skills to kids.