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Tom Crawshaw (@tomcrawshaw01) ran a full personalized outbound campaign in 12…
Brief
Tom Crawshaw (@tomcrawshaw01) ran a full personalized outbound campaign in 12 minutes on 2026-05-04 using Apollo's new AI, which he says built the lead list, scored 500 prospects for buying intent, and wrote every email. He reports narrowing 500 to 44 hyper-targeted leads via a prompt, discovering a research angle and a hidden inbound feature, and recorded a full walkthrough.
Why it matters
Tom Crawshaw (@tomcrawshaw01) ran a full personalized outbound campaign in 12 minutes (posted 2026-05-04), claiming Apollo's new AI built the lead list, scored 500 prospects for buying intent, and wrote every email itself.
Key details
- He says a single prompt narrowed 500 prospects to 44 hyper-targeted leads, the AI wrote emails in his tone from one short prompt, and it suggested a research angle he says he wouldn’t have thought of.
- Crawshaw claims Apollo includes a 'hidden inbound' feature that identifies website visitors and drops them into sequences automatically; he recorded a full walkthrough and asked followers to comment 'Apollo' to get the demo via DM.