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Semal Khalil was introduced to Profound by Vitoria Lima in August 2025 and joined…
Brief
Profound highlights designer Semal Khalil—introduced in August 2025 and onboarded roughly eight months later—as a cross-discipline leader in product and brand work. The company paired a Series C push with a Union Square ad campaign of 500+ unique transit placements, crediting Semal for creative direction. Dylan Babbs will go deeper on May 7, 2026 at a South Park Commons design chat.
Why it matters
Semal Khalil was introduced to Profound by Vitoria Lima in August 2025 and joined the @tryprofound team about eight months later, contributing across both product and brand design.
Key details
- Profound ran a Union Square ad campaign aligned with its Series C campaign that included more than 500 unique placements across the NYC transit system; Semal led creative direction and execution.
- Dylan Babbs (@dbabbs) will discuss design philosophy live on Thursday, May 7, 2026 during the @southpkcommons NYC Design Chat promoted by @soleio.