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Owner claims $38,500 new MRR last month (11 clients closed at a $3,500 average)…
Brief
A cold-email agency owner says he made $38,500 MRR in one month by monitoring competitor agency shutdowns (via Companies House/state filings and LinkedIn), harvesting orphaned client lists (site testimonials/Wayback), sourcing emails with Clay/Apollo, and emailing clients within 48 hours with a single-line offer — yielding a claimed 34% reply rate versus ~0.3% for standard cold email.
Why it matters
Owner claims $38,500 new MRR last month (11 clients closed at a $3,500 average) by emailing orphaned clients after competitor agencies shut down.
Key details
- Repeatable 5-step playbook: set alerts on UK Companies House and US state filings + monitor LinkedIn bios for founders 'exploring new opportunities'; within 48 hours pull client lists from testimonials/case studies or Wayback Machine, cross-reference via LinkedIn Sales Navigator, grab emails with Clay/Apollo, send a one-line outreach offering to 'pick up where they left off.'
- Performance metrics: 34% reply rate on these outreachs vs ~0.3% average cold email (claimed 113x higher); last month he tracked 17 closures, emailed 118 orphaned clients, got 40 positive replies and booked 26 calls.