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Sales: implemented a leasing script, listen to every call, capture offers and…
Brief
@sweatystartup reports that over the past 12 months they tightened sales (leasing script, call review, rep close-rate tracking), improved paid advertising by hiring a digital marketer who cut CPC while renting more units with equal/less spend, and pursued aggressive link-building and site optimization; occupancy moved from 71% on May 1 to 79.3% today.
Why it matters
Sales: implemented a leasing script, listen to every call, capture offers and asks, and track each rep's close percentage.
Key details
- Marketing: hired a digital marketer about a year ago who lowered CPC and rented more units with the same or less ad spend.
- SEO & results: building links aggressively and optimized the entire website; occupancy last May 1 was 71% and occupancy today is 79.3%.