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Ryan Cohen (GameStop CEO) said on 2026-05-05 he wants to buy and 'own eBay…

Brief

Ryan Cohen is pursuing eBay to scale collectibles and live commerce by using GameStop's 1,600 retail locations for in-person authentication, arguing the platform—despite a 1995-era site—has ~130 million users and generates over $2 billion annually. Anjney Midha says eBay spent $2.4B on FY2025 marketing (~$2,400/user), implying major cost cuts are possible.

Why it matters

Ryan Cohen (GameStop CEO) said on 2026-05-05 he wants to buy and 'own eBay forever,' leveraging GameStop's 1,600 stores to provide live authentication for collectibles, increase intake, and push into live commerce; he noted eBay has about 130 million users and still makes over $2 billion a year.

Key details

  • AMP founder Anjney Midha cited eBay's FY2025 10‑K showing $2.4 billion spent on marketing to acquire a million users (≈$2,400 per user), arguing Cohen can cut roughly $2 billion of 'fat' treated as fixed costs so interest on debt would pay for itself.
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