Reader · no content
No body text on file.
Open the original to read the full piece.
@theseoguy_ warns big agencies charging $10k/month often miss the real value
Brief
@theseoguy_ advises personal injury lawyers to prioritize Google Map Pack and hyperlocal targeting over expensive agency website work: map-pack ranking relies ~90% on address, category, reviews and citations; follow a rapid review cadence (1→2→3/day), prefer Local Guides/same‑metro reviewers, use specific keywords and URL structure, and focus on backlinks for authority, with high ROI examples (654 calls/6 months; 50 cases × $12k = $600k).
Why it matters
@theseoguy_ warns big agencies charging $10k/month often miss the real value: the Google Map Pack (search order: LSA, ads, map pack, organic); 90% of map-pack ranking is physical address, correct business category, review count, and citations.
Key details
- Review strategy: solicit 1 review/day until 10, 2/day until 20, 3/day until 30; Google Local Guides and reviewers from the same metro carry more weight.
- Tactical SEO for solo PI lawyers: avoid broad "personal injury attorney [city]" keywords; target hyper‑specific terms like "truck accident lawyer [city]" with URL (/truck-accident-lawyer-cityname), keyword in meta title/H1/URL (claimed 90% of organic), then build backlinks; one case > $10k — 3 cases covers a $2k/month agency; one client got 654 calls in 6 months and 50 cases × $12k = $600k.