Revenue is a lagging indicator
2026 revenue is a receipt for 2024 decisions
The hires you made (or didn’t make)
The shiny objects you chased (or ignored)
The content you invested in (or neglected)
The product your continually improved (or coasted on)
The tough conversations you had (or swept under the rug)
If you’re behind today
It’s because you made the wrong decisions 2 years ago