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Alex (@alexcooldev) aims to build 10 apps each making $5,000/month organically…

2026-05-10 · 02:22 UTC ·@alexcooldev ·1 min read

Brief

Alex (@alexcooldev) is a solo indie hacker targeting 10 apps that each earn $5,000/month organically. By 2026-05-10 his first app hit $19k/month (then stalled) and a second app is doing $7k+/month. He argues organic growth caps near $20k, so he multiplies apps for profit now and will later use paid marketing on the top performer.

Why it matters

Alex (@alexcooldev) aims to build 10 apps each making $5,000/month organically (no paid ads or paid UGC creators).

Key details

As of 2026-05-10, his first app reached $19,000/month before stopping growth, and his second app is at $7,000+/month and still growing.
He claims pure organic marketing usually plateaus under ~$20k/month, so he scales the number of apps to keep profit high and plans to later pick the app with the best retention/conversion to scale with paid marketing; he began as a solo indie hacker after losing $20k+.

Source evidence

I’ve said this a lot:
my goal is to build 10 apps making $5k/month each, fully organic. No paid ads, no paid UGC creators.

So far:

> 1st app hit $19k/month (stopped grow)
> 2nd app is already at $7k+/month (still growing)

Pure organic marketing usually plateaus under ~$20k/month.
To scale bigger, you eventually need paid ads or paid UGC creators.

So instead of scaling ad spend, I scale the number of apps to keep profit high.

Later I’ll pick the app with the best retention/conversion and scale it hard with paid marketing.

I’m just a solo indie hacker who started by losing $20k+, so profit and survival came first. 🥴

Josef Andre (@josefandre_)

why keep creating new apps instead of doubling down on the ones that are working? what's your mental model behind this?

— https://nitter.net/josefandre_/status/2053294743891931265#m