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Levie (@levie) — 2026-05-08

Brief

Levie (@levie) argues on 2026-05-08 that when AI makes something easy, you should assume everyone can do it, so competition shifts resources into sales, marketing, and customer success (for example, client engagement when financial advice is automated). Gergely Orosz adds that customer acquisition is the costly bottleneck for many rapidly built AI startups.

Why it matters

Levie (@levie) — 2026-05-08: If AI makes a task easy, assume everyone else can do it; competitive forces will reallocate resources toward differentiation areas like sales, marketing, and customer success (e.g., automating financial advice makes client engagement the key differentiator).

Key details

  • Gergely Orosz: Reaching potential customers is becoming a major pain point for software startups—many founders report rapidly built AI products (often framed as AI+context/trust/security) are quick to create but hard, expensive, and time-consuming to make people care, so marketing/advertising becomes the main axis of competition.
Source evidence

When AI makes one thing easy to do, it’s always good to assume that will equally be the case for everyone else. If it’s the case for everyone else, then that means competitive forces will ensure that resources move to new or other areas that create differentiation.

If AI makes building software easier, then there will be a relative increase in resources going into sales, marketing, and customer success, because standing out or going deeper with customers else becomes even more important.

This will also apply to lots of other areas of work. If you automate getting financial advice and insights, then the differentiation is in client engagement. And on and on.

Just ask yourself: if everyone else does exactly what I do with this technology, how will I stand out from everyone else? That’s what happens next.

Gergely Orosz (@GergelyOrosz)

Starting to REALLY see how reaching potential customers is becoming a massive pain point for software startups - esp w AI!

I get so much more messages about software that founders built rapidly that they think will solve some important problem (usually eg AI+context/trust/security).

But how will anyone know about it?

It was fast to build, but getting the world to know about it / care about it is increasingly hard/expensive/time-consuming.

And the irony is: the "easier" it is to build, the more the only differentiation is marketing/advertising! (Because the easier it is to build, the more teams build something similar in parallel, and racing to win the market becomes key!)

— https://nitter.net/GergelyOrosz/status/2052343370836586514#m