You cannot edit Salesforce. That is the entire problem.
You can configure it. License it. Integrate with it. Hire a consultant to extend it.
You cannot change it. You bought a tool that ships the same way to a hundred thousand companies and then spent five years and seven figures trying to bend it toward yours.
The next Salesforce looks like software your team can edit on a Tuesday afternoon.
Play is the first product that took that seriously.
Amitay Gilboa (@GilboaAmitay)
We got an 8-figure acquisition offer 2 days after launch.
We said no, because the problem we're solving is worth way more than that.
It’s 2026, but teams are only getting lonelier, and context is still the problem.
The issue isn’t intelligence. Your team has plenty of that.
It’s shared memory and context, the thing that makes 10 A-players feel like 1.
That’s what we’ve solved with @playdotfast, while making work more fun.
We're killing traditional SaaS, and believe you me, we're leaving no holds barred.
Video
— https://nitter.net/GilboaAmitay/status/2053837551073702105#m