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Signing off in a world of what’s next

Brief

Om Malik reflects on Pete Larson’s decision to stop making videos for his Just a Few Acres Farm YouTube channel, a project Larson ran for roughly six years after leaving a 20‑year architecture career to become a small cattle farmer. Malik notes Pete and his wife — both in their 50s — intend to “find a new way of doing things” and accepted not knowing the next step. Despite building a channel with hundreds of thousands of followers and a revenue stream, Larson chose to walk away; in his final clip he said two words, “I’m sorry,” recognizing how much viewers relied on that steady rhythm. Malik frames the exit as a quiet, characterful counterpoint to the spectacle of technology (citing the OpenAI lawsuit) and expresses personal envy and a longing for a less rancorous life.

Why it matters

On May 12, 2026 Om Malik reflects on Pete Larson of Just a Few Acres Farm ending his ~6‑year YouTube run; Pete and his wife, both in their 50s, announced they will “find a new way of doing things” and said, “It occurred to both of us that we didn't need to know.”

Key details

  • Larson previously spent about 20 years as an architect before quitting to run a small cattle farm and building a channel with reportedly hundreds of thousands of followers and a revenue stream — yet he chose to stop producing videos.
  • In his final video Pete apologized to viewers with two words, “I'm sorry,” acknowledging the weight of leaving a steady rhythm his audience relied on; Malik likens the loss to a close friend moving away and calls such channels an antidote to the noisy announcement economy.
  • Malik contrasts Pete’s quiet exit with the “ugliness” of the ongoing OpenAI lawsuit and the spectacle of tech; writing from San Francisco on May 12, 2026, he admits envy and contemplates stepping away from tech for a more meaningful life.
Cleaned source text

Before turning in last night, I saw a video by Pete from Just a Few Acres Farm YouTube channel. I have followed him for a while. Reflecting on his goodbye, I felt a tinge of sadness every time one of my favorite creators signs off. I have zero intere… | Read on blog or Reader | | On my Om | Read on blog or Reader

Signing off in a world of what’s next

By Om Malik on May 12, 2026

Before turning in last night, I saw a video by Pete from Just a Few Acres Farm YouTube channel. I have followed him for a while. Reflecting on his goodbye, I felt a tinge of sadness every time one of my favorite creators signs off.

I have zero interest in being a farmer. But I still watched him. why? Because I like folks who find a new way forward. And today after 6-odd years of being on the YT, he said that was it. He and his wife, both in their 50s, are now going to find a new way of doing things. It is not clear what that means.

"It occurred to both of us that we didn't need to know," Larson said. Similar to when he left architecture.

He was an architect, who decided that being in the 9-to-5 grind wasn't for him. He wanted to do something more meaningful. So he left the job, the big city and became a cattle farmer, essentially running his small holding family farm.

"After 20 years on the job, I decided that the field of architecture just wasn't for me. I had a great job that gave me a lot of leeway, but I wasn't happy," Larson told Grit.

I respect folks like Larson, who have the ability to quit whatever seemed successful at the moment. And doing so by listening to their heart to find their true path. This ability to quietly make a decision, and just move on is a rare thing in our world of fake social media. It is not easy to leave behind all that obvious success, fame, hundreds of thousands of followers, a revenue stream. Just to say sayonara.

I have a tinge of envy of Pete, because he paid attention to what was right, not what was right now. I wish I had the strength to walk away from the increasingly rancorous world of technology. And maybe I will. To live a more meaningful life. But for now, I am addicted to the game of technology.

Larson is worth learning from. He exemplifies the common trait I look for in my content, especially on YouTube.

We live in a world of such duplicity, lies, greed and avarice that seeing everyday people do everyday things is such a nice break.

Pete's world stands in sharp contrast to the ugliness of the ongoing OpenAI lawsuit. No matter the titillation it provides to millions, it is just that. The spectacle of technology. The ugly money grab. I once read somewhere, "The worship of money and power has become our modern religion." I can't remember who said it. But it feels true today.

We often worry about what's next instead of being okay with not knowing. Let whatever is next come to you. In time you will know the answer. And that's all you can hope for.

On a personal note, I am going to miss his videos. Not because I wanna be a farmer, but because of the man himself.

I feel this way when one of my favourite YT's sign off. Be it Pete, or anyone else. After watching them for years you have a strange bond. When they leave YT, it feels as if a best friend or a close family member has moved away. To a new place. Where you are unlikely to see them again.

These creators become a quiet, steady presence in your life. Pete wasn't just content. He was a rhythm. A place you went. And the thing about such channels is that they are antidotes. To the noise, to the speed, to everything I spend my days writing about. They're the opposite of the announcement economy. Nothing is launching. Nothing is disrupting. Someone is just trying to grow something and be honest about how hard it is. Or someone is kayaking for the love of it.

When that disappears, you lose a small refuge. Worth a moment of sadness.

Near the end of his final video, Pete said two words. "I'm sorry." He knew people relied on that rhythm. He felt the weight of leaving. He carried it. That's character.

May 12, 2026. San Francisco

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On my Om © 2026.

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