If you don't position your business as a media company you'll get destroyed by someone who is.
A few of the media properties we're building:
1) Build With AI podcast
2x/week YouTube-first podcast where I share tactical tutorials for AI tools and workflows.
Top of funnel channel that gets people into our world. This is where our best customers come from.
The pod has grown 400% in the past 60 days.
Monetize via sponsorships and promoting our own offers.
2) Corey's Letter
My personal newsletter designed to be personal AND tactical.
It follows the same format every week: Personal story -> Why it matters -> How to apply
Builds affinity with my audience while educating them at the same time
3) AI Operator Brief
Company newsletter aimed at operators doing $500,000-5m/year revenue (our ICP).
Format:
The Play (tactical workflow with step by step implementation)
Tool of the Week (plug our own tools or sponsors)
Operator Notes (3-5 quick tips/crowdsourced content)
The Ask (CTA to reply or plug our paid offers)
These are the 3 primary media channels, not including my or my co-founders socials.
These 3 channels alone have the potential to generate 7-figures/year in sponsorship revenue alone within the next 2-3 years.
Highly recommend every founder start building their owned-audience media strategy ASAP.