I could see this hanging off of people's bags or used as keychains. Not as bad as people are saying it is, honestly. You could also 3D print a case that fits Apple Watch straps, if you're creative.
Swatch (@Swatch)
Meet the Royal Pop Collection, a groundbreaking union of AP's iconic Royal Oak and Swatch's POP watches powered by a new, hand-wound version of SISTEM51. Available as of May 16, at selected Swatch stores worldwide. #RoyalPop
Video
— https://nitter.net/Swatch/status/2054258629314826508#m