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sfc was passed by basically every investor at every round but, according to…

Brief

Evan (@evanjconrad) argues startup advice is often framed as what you should do when in reality it’s what you have to do. He cites sfc — passed by almost every investor at every round yet now up multiples — and confesses his own poor pitches and decks while urging founders to keep driving, persist with investor outreach, and ignore unhelpful criticism.

Why it matters

sfc was passed by basically every investor at every round but, according to @evanjconrad on 2026-05-13, the company is now up multiples over its last round.

Key details

  • @evanjconrad admits his pitch was terrible, the business was a mess, and the deck was non-existent or hastily made during raises, yet argues founders must keep driving the car: keep talking to funds (you may need to reach fund #101) and ignore prescriptive 'should' advice; Julian Weisser comments that if 100 seed funds won’t invest, you’re actually wrong.
Source evidence

startup advice has often has this framing of “here’s what you should do” when its almost always “heres what you have to do”

sfc was passed on by basically everyone at every round and at every round, that proved to be a mistake for those who passed; we’re up multiples over our last round

but each time we raised, i knew it was bad. my pitch was terrible, the business was a mess, and our deck was non existent or made hastily on the fly. I’m horrible at this sort of thing and worse before

But i hate this sort of advice because its useless to anyone who is doing anything

if you are in the drivers seat, your job is to drive the car. other people telling you the road the car is beat up can be ignored because it does not fix any of the problems to listen to people who dont offer solutions. anyone actually driving does not have an option of not talking to fund #101 or whatever.

you drive the car you got, on the road before you, you grip the damn wheel, floor the gas and make the best calls you can

weisser (@julianweisser)

If you talk to 100 seed funds and they won’t invest in your company you’re actually wrong.

Was reminded of this conversation I had with @eoghan.

Video

— https://nitter.net/julianweisser/status/2054348743361839553#m